Hosted storefront UX · case study
A hosted school store made to feel intentional before the product grid.
The storefront uses a scoped presentation layer to clarify the audience, product paths, sizing guidance, and ordering context without replacing InkSoft's commerce system.
Storefront presentation completed within Data Graphics' client-services workflow.
Public storefront view captured July 11, 2026. The underlying ordering platform remains InkSoft.
Context and problem
Families needed an official path into everyday school apparel.
A default hosted-store entrance can make every product feel equally important. This project needed a warmer opening, visible category choices, product guidance, deadline and pickup context where relevant, and mobile behavior that still makes the first decision easy.
What Brent designed and built
Brent designed the custom storefront presentation, scoped the embed so it would not leak into InkSoft navigation or cart surfaces, prepared Cloudinary-backed visual assets, organized the primary product paths, and accounted for restrictive hosted-page behavior and small screens.
What changed
The public store now opens with a deliberate branded entrance instead of asking shoppers to interpret a generic catalog first. The interface points families toward polos, layers, and sizing guidance while leaving product, cart, and checkout behavior with the platform.
What was learned
A hosted storefront can feel authored without fighting the commerce platform when scope, hierarchy, and fallbacks are decided first.
What improves next
Review product-level analytics and customer questions before adding more modules; the next improvement should respond to evidence, not fill space.
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